Bringing Holiday Cheer to ALL Kidkind

“As parents, we all want our children to grow up to be responsible citizens and good people. We want them to learn to feel, think and act with respect for themselves and for other people. We want them to pursue their own well being, while also being considerate of the needs and feelings of others. We want them, in short, to develop strong character.”  Source: U.S. Department of Education pamphlet, “Helping Your Child Become a Responsible Citizen”

This week, the kidkind foundation held its inaugural charitable fundraising event, and oh what an event it was, with great energy and spirit shared by all! What a way to get the holidays warmed up and rocking.

All attendees/donors – over 70 people – “wore their capes” and brought homemade cookies and other food and specialty good donations for our military troops. Our troops are in need of so much support and supplies, and we wanted to show them our appreciation for what they do for us every day. We are preparing a GIANT shipment to send off to Afghanistan today! The children who attended our event took the time to write heartwarming letters and to draw pictures showing their gratitude to the soldiers who fight for our freedom.

troops letter 1

We raised thousands of dollars that we will use to publish our work–in-progress children’s picture book on character and kindness. The master plan is to donate the book to underprivileged kids across the country to help shape behavior and mindsets from an early age (who doesn’t remember an impactful book from childhood?!). We’d love to hear other ideas from you on the best way to put the funds to good use.

tara daughter 1At the event, our fun Wear the Cape clothes and gear were for sale, including several new products like the cape to the left. The merchandise was certainly flying off the shelves, as they say.

It was beyond encouraging to see people rallying around the mission to build good character and kindness in children by showing them how to be everyday heroes. Folks seem to be loving Wear the Cape’s Hero Tags, fastened on all merchandise, with teachable moments that spark conversations about building good character. When I spoke to our guests about what we are trying to achieve with kidkind, and what seems to be eroding in our society that we want to bring back stronger than ever, there was not a dry eye in the room (including mine!). Seeing that people share our hopes for society was definitely motivation to “keep on truckin’” to realize the vision.

Thanks to all of our treasured kidkind supporters, located in good ole’ NJ, who took the time to support us on Tuesday night. Your enthusiasm and zest for this mission is what keeps us focused on moving the ball down the field and encouraged for what the future holds for our cause.

Remember: Kindness is free. So go forward and spread some kind during this magical time of year. 

troops photo for poster - cape

2013 Holiday Gift Guide – Give to Give!

The holiday season is now in full swing! We’re excited to roll out several additional products today that encourage conversations on character and kindness. To see what’s new, click here for the 2013 Holiday Gift Guide!

Give back to kids across the country while you give to loved ones this year. Wear the Cape™ donates 10% of its net profits for apparel and gear to the kidkind foundation, which works to teach children and communities about the power of kindness and good character. The remaining goes toward developing educational materials and furthering the mission.

Click below to find gifts for all ages. And we’re offering lots of ways to save:

  • To kick off the holiday shopping season, get 25% off all orders today (Black Friday) through Cyber Monday (11/29-12/2) with code SHOP.
  • To celebrate the holidays, 10% off all orders with code CAPE13 – use this code starting next Tuesday!
  • Free shipping when you spend $50 or more with code SHP50.
  • 20% off when you spend $100 or more with code 20OFF.
  • Free Wear the Cape car/fridge magnet with all orders of $25 or more!

Click here for the 2013 Holiday Gift Guide

gift guide PNGHappy holidays! Thanks for supporting Wear the Cape!

The Cape Crusade

I feel like…

THANK YOU, THANK YOU, THANK YOU!  Yesterday, I shared Wear the Cape with you and your response was overwhelming in a really amazing way.

Here’s what some of you said:

“It’s all about the kindness. I’ve learned so much over the years & it’s all about the kindness.”
– Kate, Massachusetts

I worry about the world my children are growing up in. Here’s a cup of hope.  – Tara, NJ

WHAT CAN I DO TO HELP?
– Sarah, Florida

I just ordered shirts for my kids and me. I think this is a great way to start conversations about doing the right thing and stopping bullies. I hope this woman’s cape takes her to the moon and back.  What a cool mama.
– Michelle, South Carolina

This program is totally on target with today’s kids/society! What a clever, fun way to create a mind-shift to kindness & respect toward others, and the courage to be ‘better than that’.  Love the concept; very powerful!!
– Phyllis, Texas

This as a reminder that “character” is of Value! Good Honest hardworking and KIND are just a few of the POSITIVE character attributes that really give worth !
– Sam, Nebraska

I loved hearing from you. Please keep the comments coming.  The good, the bad, the kind and otherwise – I want to hear it all.  I am so encouraged by your support and inspired by your words.

Thank you for supporting the Cape. Together, let’s make it a Crusade.