Crazy Heroes

Last November, when I was just in the infancy stages of my idea for Wear the Cape for all kidkind, I saw the below commercial by Coca-Cola Latin America and production company Landia. Using security cameras to capture people performing random acts of kindness, the ad encourages us to look at the world a little differently.

As John Yong observed, writing for TAXI:

Security cameras may be used to deter the bad guys from committing crimes, but occasionally they do capture acts of kindness by everyday heroes.

Some of the people in this video risked their own lives to help others, pushing vehicles off light rail tracks with an oncoming train (“Crazy Heroes”), and others just did what’s right, not what’s easy – running to return a dropped pocketbook (“Honest Pickpocketing”).

As Yong goes on to say:

These acts of kindness may take place unnoticed by many—but at least now, we get to recognize and appreciate the people who perform them.

I hope you enjoyed this brief but incredibly inspirational video as much as I did. Happy Friday!